After the death of Google Page Rank, Domain authority is one of the most important factors which determines the search engine ranking of a website.So it is essential for website ownersIncrease Domain Authority to increase Domain authority of a website.
It is a website metric developed by Moz which shows the quality of your website.The higher your Domain authority the higher is the chances of your website to appear in the search result and rank better.
In this article of mind-boggling tips to Increase Domain Authority of a website.We’are going to share some tips which you can follow to increase your domain authority.
How Does Moz Calculate Domain Authority?
Domain authority is graded on a scale of 1 to 100, Below 20 is a sign of bad and +60 helps to rank better on Google.There are more than 40 factors, these factors determine the Domain authority of a website and some of the most important factors you can read below.
Moz rank shows the strength of the external links and links popularity of a website.Pages earn MozRank based on the other pages on the web that link to them and the MozRank of those linking pages.
MozRank uses a 0-10 scale which based on the quality instead of quantity.It means a single link from the trusted and high-rank website is better than two or more low-rank website.MozRank should not be lower than 3 because 3 is the average page rank.
Similar to Moz Rank, MozTrust measures the trustworthiness of the external links.It’s a little more specific in that it measures how closely your website is connected to trusted websites.MozTrust is determined by calculating link “distance” between a given page and a “seed” site a specific, known trust source (website) on the Internet.
MozTrust is also based on a scale from 1 to 10.It’s much easier to improve from a MozTrust of 3 to 4 than it is to improve from 8 to 9.
On of the major factors which determine a website’s Domain authority is the content.Even Google gives the priority to the website with unique and quality content.So it is important to share the high-quality content.
High-quality content ensures Google that your website is worthy and helpful to find the correct information which directly ranks better in Google search result.
Google and other search engine use social status of your website to determine the value of your website content and how worthy a website for the visitors.The most liked, commented and shared content has a great chance of appearing on top in the search result.
Same as Google, Moz also uses Social signals of your website to determine the Domain authority.
Increase Domain Authority of Website
Now you know that how different factors use to determine domain authority of a website and why it is essential to having a good domain authority.So, in this article, we are going to share some mind-blowing tips to help you increase domain authority of your website.
1.Keep Eye on Onpage SEO
On page, SEO is beneficial to increase search rank on Google and another search engine.On page, SEO plays a vital role in moving your DA from low to high so you should look at all technical issues about on-page SEO to improve overall website SEO to increase your DA.
On page, SEO includes site structure(Schema), permalink structure, meta tags, keyword density, image optimisation & also the word count of your pages.You should have knowledge of using these elements on your website properly to improve the on-page SEO.
- Site structure: A good site structure is a requirement for Search Engine Optimisation. It allows both your users and search engines to find content within your site more easily. A good structure is well categorised, and pages within it only link to other pages on the same topic.
- Keyword density: Keyword density means the placing your focused keyword with your content in a smart way that will help search engine to understand what is your post about and the keywords help to show your website link in the search result.
To much keyword stuffing will lead to failure and ban on Google, 0.5 to 1.5% keyword density is ideal and try no to place keyword more than 5-6 times.
- Image optimisation: Optimising your images will boost your SEO rank so it is essential to optimise your images by adding an alt tag, compressing images and use lazy load.
2.Internal links Structure
Internal linking makes it easy to open your website’s other links for visitors and helps to reduce bounce rate.It also helps for the search engines to crawl your website as quick as possible & start listing you in SERP, so it is important to make your internal links structure more user-friendly.
What new bloggers and low-rank website do it they do not create internal links in a smart way and do not link their related post on the page.Internal linking also helps in spreading link juice and Page Authority (PA) throughout your website.
3.Remove Bad And Toxic Links
As we know that Domain authority determines on the basis of Mozrank and Moz trust level.So, removing bad and toxic links will impact positive and help to increase domain authority of the website.
A website with bad and low-quality external links doesn’t perform well on Google which directly affects your Domain authority.
Bad and toxic links are links from low trust level websites, broken links and links created by using black hat technique and removing these types of links will be beneficial for your website’s SEO.
Finding and removing toxic backlinks is annoying, but there is an easy way to perform this task.You can use SEOPressor’s Link Manager that can help to manage all of your links in one place.
Content is one of the major factors which has a direct impact on your website’s bounce rate, SERP, and organic traffic.A high-quality content always helps your website to rank better and increase the genuine customers.Google itself focus on the websites with high quality and unique content.
A quality content is that you show something new in your content every time. It should be easy to read & understand. Quality content is supposed to be a soul of a successful website.All the efforts you made to get more traffic for your website are worthless if you’re not maintaining your content continuously.
Read this article to know how to write a high-quality article.
5.Page Loading Speed
Speed always matters especially when your customers are in a hurry.Nowadays no one wants to wait for no even your website visitors.A website with a great loading speed always attracts more customers than a slow website.
Many SEO experts recommend keeping eye on your website’s page loading speed because a slow loading website is annoying and can’t keep customers for more time.If you’re a blogger then you must optimise your blog for readers by adding lazy load option for images and have to remove extra scripts which take the time to load.
6.Build Audience on Social Networks
Social networks are one of the major sources of genuine and targeted traffic.Social presence of your website is a big ranking factor, you’ll need to promote your content on social media.Google have recently updated some algorithms to rank those websites which have a significant presence on those high social media authority sites.
If you’re starting from scratch then begin from the Facebook, Twitter and Google plus.All this are the major social networks where you can build your website’s social presence and after that, you can go for Pinterest and StumbleUpon.
Continuously building your followers and fans on social networks will help to get more traffic from social networks which increase the like, sharing and commenting on your posts and on tweets.